The Federation of the Romanian Hotel Industry (FIHR), the first association established in Romanian tourism, is an employers' organization that aims to represent the interests of hoteliers in Romania.
One of the problems facing the hotel industry is related to the difficulties in attracting and retaining staff, which is why FIHR launched the "Get involved in tourism!" campaign in 2018.
Campaign objectives
The "Get involved in tourism!" campaign has the following objectives:
- creating a (more) favorable perception of working in the hotel industry
- attracting labor in this field
- reducing staff turnover by raising awareness of the advantages of working in the hotel industry
- positioning FIHR and strengthening the "good employer" brand for the members of the Federation
Campaign target audience:
- Main target audience:
- young people aged 18-25, from the country's major cities and surrounding areas (periurban)
- qualified people in the hotel field looking for a job
- people from social categories who face difficulties in employment due to age, lack of relevant qualifications, personal situation (availability for part-time work, atypical hours, etc.)
- secondary target audience:
- the general public, namely the population of Romania, aged between 18 - 65(+) years, consumers of hotel services
- MEDIA
- non-FIHR affiliated hotel entities
- institutional environment
- companies/NGOs active in the field of professional qualification (including in the hotel/tourism field)
