FIHR supports the event organized by Horvath HTL Destination Management Masterclass Tuesday, March 31 starting at 09.30 at the Novotel hotel, Bucharest.
Those interested are invited to attend a one-day professional masterclass on destination management and marketing – designed specifically for tourism professionals working at national, county and municipal levels in Romania.
The event agenda includes:
- Destination management: roles, trends and vertical coordination
- OMD models from Europe and the world – what works and what doesn't
- Destination Marketing vs. Destination Management: The Critical Distinction and Challenges
- What a good destination strategy looks like and how to build it
- Marketing strategy: alignment, key elements and impact measurement
- Implementation: organizational design and governance
- Practical examples from Europe and abroad
The event schedule is:
09:30 – 10:00 Registration of participants
10:00 – 11:20 Fundamentals, strategy and implementation
11:20 – 11:40 Break
11:40 – 13:00 Fundamentals, strategy and implementation (continued)
13:00 – 14:00 Break
14:00 – 15:40 Case studies and examples
15:40 – 16:00 Coffee break
16:00 – 16:50 Implications for Romania
16:50 – 17:00 Conclusions
Registrations are made at: [email protected] limited to 40 places.
